Posted by
Rich from NW Indiana on Friday, January 22, 2010 6:48:20 PM
Most of the time, the end of a business is a sad thing. Someone's hopes and dreams are dashed by the realities of the free enterprise system and the over-regulation that comes with today's bad business climate. It can be harsh and seemingly unfair at times. But most of the time the business has fundamental problems from the very beginning.
Air America had those fundamental problems. It was a business looking for a market that doesn't exist. Most business today, success is due to finding and filling a niche. It was clear to everyone outside this business that there was no need for a another liberal radio network. First of all, there aren't nearly as many liberals as conservatives, strike one. Most lamestream media outlets are already liberal to begin with, so the market for liberal news is over-covered to begin with. Many of these media outlets are slowly going out of business as we read this. Strike two. There already is a liberal radio network, unfortunately funded by all taxpayers, NPR. Strike three. The "talent" were not entertaining and were angry all the time. The "angry" focus was due to liberal belief that conservative radio is angry (not true is any way) and since they were copying it, they needed to be angry. Strike four.
Conservative talk radio is successful because it has little to no competition. It actually isn't a niche market, its a large market that has been ignored for decades. Outside of a handful of newspapers and magazines, the internet and the only moderate TV outlet, Fox News, there aren't many conservative news outlets. If they wanted to make money they should have founded a conservative network. But another of their fundamental problems was they really didn't care if they made money, I guess they figured they would have government money someday. And so they didn't. Even a non-profit has to watch the money, but they didn't want to dirty themselves with money.
Since I thought Air America had gone out of business already, I was caught by surprise by yesterday's announcement of the end. However I wasn't surprised that Air America would go out of business someday. Sometimes the free enterprise system isn't unfair and the irony is delicious. Hopefully someday taxpayers will be successful at ending the funding of NPR. We can only hope for real change someday.
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